THANKS TO LANCELOT DIGITAL
SPEL Manager, Héctor Fernández, explained to Café de Periodistas what was happening on the second day of the World Travel Market, the tourism fair that is being held these days in London. Fernández commented that yesterday and today are when the meetings between the operators of the different destinations are taking place.
That is why Fernández highlighted two markets. On the one hand, the French market, which continues to grow in Lanzarote after 10 years of work on it. “We are the second Canary Island in terms of receiving French tourism with five airlines operating and, ten years ago, we were starting from scratch, so I think the work is having an effect,” he points out. “Furthermore, I think that Latin America fits better with the attractions of the island.”
He does not hide the fact that SPEL pays close attention to the neighbouring country and highlights the good figures. “There is a very high percentage of repetition on the island.”
A positive assessment that he believes is due to the cultural similarities of both countries. However, he also highlights that other countries with high per capita incomes are looking at Lanzarote as a tourist destination, as is the case of the Nordic market. “We will make interesting announcements with a significant presence of other markets in the run-up to Fitur.”
Other issues discussed during the telephone call included the reactions of the largest tourist market on the islands, the English, to the latest protests against the current tourism model in the Canary Islands. “We asked if there had been any reduction in the rate of bookings as a result of the protests and the answer was none.”
Although it is not ruled out that there may be repercussions next year, this winter, however, they continue to trust the Canary Islands. “Six out of ten British tourists who visit Spain will do so in the Canary Islands, with tourist spending increasing by 7% compared to the average spending in other markets, reaching an average daily spending of around 128 euros in the destination,” explains Jéssica de León, Minister of Tourism of the Government of the Canary Islands.
