With the arrival of Friday the professional part of the international tourism fair in Madrid ends. Despite the fact that tomorrow and Sunday, the Ifema facilities will welcome onlookers and tourists in general, the job is already done.





It can be said that Fitur 2023 will be remembered as that of euphoria or total optimism. With a 2022 that went from less to more and that ended with figures higher than the pandemic stage and what is better than the forecasts and reserves of this year that has just begun are at the same level, eliminating the uncertainty that the covid generated in the last exercises.


The SPEL manager, Héctor Fernández, pointed out that perhaps “the most important headline is that 2023 will be a completely normalized year from a health point of view. Right now, what is perceived in the corridors in which expectations point to a post-pandemic year with all the letters and that, for a tourist destination, is essential”, he affirms, pointing out that this means mobility, the desire to enjoy the climate of Lanzarote and from the Canary Islands.


From the Government of the Canary Islands, the increase in spending at the destination of the tourists who are visiting us in these last dates is valued very positively. Its main manager, Yaiza Castilla, pointed out that “neither Lanzarote, nor the Canary Islands, in general, should compete on price, but rather on quality. We closed 2022 with a turnover of 19,000 million, which is 2,000 more than in previous years, and that should be the trend. We have closed the crisis being more competitive: with fewer tourists and more billing, and I hope that this increase reaches all related sectors”.


But not everything is perfect and the fact is that the loss of tourists from some traditional source markets has been detected.


José Torres, a tourism businessman, points out that “the forecasts are good, although the German market is worrying, which has dropped a lot, and that should worry us because it has always been a leader, and the Nordic market has also fallen. We must not be misled by being in good times, everyone knows that this goes up and down.


What does seem evident is that after having bottomed out throughout 2020, tourism not only has not declined but is experiencing an upward trend that has made our main economic sector regain joy.