The tourist promotion of Lanzarote and its consolidation as a holiday destination of reference, requires a constant renewal of its promotional strategy in the different niche markets. That is why, from the tourist association ASOLAN, the Foreign Promotion Company (SPEL) will be asked to create a strategic line and tourism promotion that will attract a market niche with greater purchasing power given the new 5-star hotel facilities. that has reached the island.


Various establishments in Lanzarote have completed a process of renovation and modernization in recent years, which will lead to an improvement in the island’s positioning in the sector. Likewise, several hotels have opted for a new luxury segment, increasing its category to 5 stars.


2019 starts therefore with a total of eleven 5-star establishments, which has meant an increase of 57% in luxury hotels. -Hotel Meliá Salinas in Costa Teguise; El Arrecife Gran Hotel and Hotel Villa Vik in Arrecife; Hotel Hesperia Lanzarote in Puerto Calero; Hotel THe Volcán Lanzarote, Princesa Yaiza Suite Hotel Resort, Hotel Iberostar Lanzarote Park, Hotel H10 Rubicón Palace and Hotel Gran Castillo Tagoro Family & Fun in Playa Blanca and the recent opening of Hotel Lava Beach and Hotel Boutique La Isla and El Mar in Puerto from Carmen-. The Fariones Hotel in Puerto del Carmen will soon be added to this list. 


This important change requires a different strategy and the implementation of a specific Action and Marketing Plan to attract and satisfy this luxury tourist, but also with a higher quality requirement.


“This increase in hotels of 5 * will not only result in a better positioning of Lanzarote as a high-level destination, but will also positively influence an increase in destination spending. But at the same time demands that Lanzarote is endowed with tourism services and infrastructure at the height of this tourist of high purchasing power “, has requested the president of the Employer, Susana Pérez.


To end, Perez wanted to congratulate the new 5 star hotels opened last December, the Lava Beach Hotel and the Boutique Hotel La Isla and El Mar, to which the emblematic Hotel Fariones, which will open its doors, will soon be added with new category of 5 stars. Three new establishments in Puerto del Carmen that will result in the quality of our destination and will contribute to the positioning of Lanzarote both in the national and international markets.