A study by hoteles.com reflects Playa Blanca hotels experienced a decline of room rates by 18 percent in 2010 compared to the previous year. By contrast, hotels in Costa Teguise staged a price rise of 15 percent.
According to the Hotel Price Index, one room at a hotel in Playa Blanca cost 118 euros in 2009, while a year later, in 2010, the price stood at 96 euros per night. Therefore, this website shows that it stands out as Playa Blanca is one of the Spanish towns that have suffered the most cuts in the hotel sector.
However, this downward trend has not affected establishments in the resort of Teguise. Costa Teguise hotels managed to increase their prices by 15 percent from 2009 to 2010. While in 2009 a room was 68 euros, in 2010 the price was set at 78 euros. Only one other municipality in the Canaries managed to increase their prices – Las Palmas de Gran Canaria who experienced a price increase of 11 percent.
As well as Playa Blanca, places like Santa Cruz de Tenerife and Playa del Ingles have also seen prices fall by 3 and 11 percent respectively. Nevertheless, Meloneras, where the price per room of a hotel is located at 162 euros, is positioned in the ranking as the most expensive in Spain.
Also, according to this report by hoteles.com, the average price per room in the Spanish hotels registered a fall of 2 percent during 2010. Despite this bad data, according to this study, Spain is the European country with a smaller decline in hotel prices. The average per room in this country stood at around 84 euros per night last year, compared with 86 euros in 2009.
Thus, 2010 was a year “bittersweet” for hoteliers, “who have had to fight strong fluctuations in demand and thus, consequent price rises and falls,” according to this site. However, this study highlights the Canary Islands has applied “strategies” in order to maintain employment levels. “This has necessitated the implementation of business strategies focused on promotions and discounts,” says the study.