POSITIONING AS A SUSTAINABLE TOURISM ENTERPRISE
MEMORANDUM FOR LANZAROTE 2017
Tourism, characterized for its diversification and constant change, is nowadays one of the most
influential industries in the world. It is called to become one of the future engines of application of
the 17 Sustainable Development Goals (SDG) of the United Nations. In this sense, sustainability plays
an important role for enterprises in consolidating a competitive position, lasting and stable, in the
future world tourism market.