Large screens in Trafalgar Square and Parliament Square will project images of the Islands. EFE Canary Islands on New Year’s Eve will be promoted in the UK capital with shots lasting twenty seconds that will project large screens in Trafalgar Square and Parliament Square on the occasion of the bells to be organized from the Big Ben.
In this way, the Canaries will welcome the London Olympic year and try to capture with this promotional action, potential British tourists, a market from which have traveled to the islands up until November 3,347,949 visitors, 14.16 percent more than in the same period in 2010.
The promotional space of twenty seconds to run twice every hour on the last day of the year also will be broadcast by the BBC, said today in a statement the regional Ministry of Tourism.
The Deputy Minister of Tourism of the Canary, Ricardo Fernández de la Puente, stressed that this promotional activity “is intended to link the brand image of the Canary Islands as a media event celebrating the Olympics and reach almost one million people “with spaces” that will be among the most viewed ads this year. ”
Four giant screens of 30 square meters located in Trafalgar Square, from midnight until one o’clock in the morning, and a screen of 50 square meters in Parliament Square, from nine in the night at one o’clock, capture the attention of potential tourists who decide to travel to the Canary Islands after seeing the chimes from Big Ben.
The advertising will focus on the Embankment area, along the River Thames from Lambeth to Blackfriars Bridge, the Ministry clarified.