Corujo: “It will allow us to better understand who visits us, their tastes and preferences, their life and consumption habits; it will provide us with the appropriate information to offer a response adapted to their needs”
The president of the Cabildo de Lanzarote and the Board of Directors of the Tourist Centers, María Dolores Corujo, the Director of Institutional Relations of Mastercard Europe, Nicola Villa, and his counterpart in the entity Cajasiete, José Manuel Garrido, have signed an agreement to make of Lanzarote a tourist destination in which digital payment is the preferential option for tourist access to cultural and tourist activities.
After signing, Corujo has considered that this initiative is “a key step in our strategy towards tourism sustainability and an element that improves our competitiveness as a destination. On the one hand, because it will simplify tourist activity at all levels and in all areas. On the other, because it will allow us to better understand who visits us, their tastes and preferences, their life and consumption habits; It will provide us with the appropriate information to offer an individualized response adapted to their needs”.
Daniel Nieto, Vice President of Government Relations at Mastercard Spain, for his part, stressed that “our goal is to create a more sustainable, inclusive and resilient tourism industry. The use of digital means of payment is key to the comfort and safety of tourists, and allows a person coming from anywhere in the world to use any service related to tourism quickly, easily and safely. In addition, we are delighted to work with Lanzarote, contributing our knowledge, data and technology so that the island can draw the roadmap that helps them design more inclusive and sustainable tourism strategies”.
“ Cajasiete’s mission is to contribute to the sustainable development of the Canary Islands, and projects like this in public-private collaboration help to improve a key industry for the island of Lanzarote, the tourism sector”, pointed out José Manuel Garrido.
In a strategic key, the CEO of the Tourist Centers, Benjamín Perdomo has stressed that ” this project will contribute to reducing the Entity’s costs, optimizing decision-making and creating new products and services for our clients. In the same way, it will improve our ability to serve them, and them, to identify with us ” .
Agreement
The new challenges facing cities in terms of tourism sustainability reach all its dimensions: economic, social and environmental. Technology and innovation are the key to creating sustainable strategies and developing support initiatives for citizens and companies affected by the current crisis.
The Tourist Centers continue to work to be a benchmark for innovation in Lanzarote by promoting and accelerating the transformation of the tourist experience based on digital payments. With this transformation, the objective is to make Lanzarote a leading destination in social, economic and environmental sustainability.
For its part, Mastercard, with the participation of Cajasiete, will collaborate in identifying the main spending trends through aggregated and anonymous data, with the aim of optimizing processes and improving the tourist experience.
About MasterCard
Mastercard is a global technology company in the payment industry. Their mission is to connect and power an inclusive and digital economy that benefits everyone wherever they are by making transactions safe, simple, smart and accessible.
Using secure information and networks, establishing agreements and being passionate about what we do, they guarantee innovative solutions that help users, financial institutions, governments and businesses to develop their full potential.
With connections in more than 210 countries and territories, Mastercard helps build a more sustainable world where everyone can benefit from priceless opportunities.
About Cajasiete
Cajasiete is a Credit Cooperative Society, whose mission is to contribute to the sustainable development of the Canary Islands, satisfying the financial needs of people, being faithful to the values of Integrity, Professionalism and Solidarity. Its activity is strongly linked to the Canary Islands and to the credit needs of the local productive economy, always acting with social responsibility.
