The Foreign Promotion Society of Lanzarote (SPEL-Turismo Lanzarote), through the European Sports Destination project, and Sporttoury, the only guarantee brand of Sports Tourism, created by the Spanish Sports Association (ADESP), which brings together all the Spanish sports federations and is endorsed by the Spanish Olympic Committee and the Sports Council, organized the Conference ‘The binomial of Tourism and Sport as a strategic element of a destination’, which was held on Monday at the Southern Conference Center of the Club La Santa .